The Shock Trauma Air Rescue Society (STARS) have announced another successful fundraising event. CEO Rescue in the Rockies for STARS raised a staggering $975,000 in one day. For the fourth year, STARS partnered with five prominent Calgary-based CEOs and dropped them into Kananaskis Country, near Bragg Creek via helicopter. Using only their cell phones to collect donations, the CEOs had no choice but to “dial” for their survival by remaining on the mountain until they raised a goal of $100,000 each, at which point they were “rescued” by STARS Air Ambulance.
Ditch Hitch proudly helped Mark Salkeld, President of the Petroleum Services Association of Canada (PSAC) to get off the mountain. PSAC is the national trade association representing the service, supply and manufacturing sectors within the upstream petroleum industry. Funds raised through CEO Rescue in the Rockies will help STARS provide time, hope and life-saving transport to critically ill and injured patients.
STARS is a non-profit helicopter air ambulance organization that provides rapid and specialized emergency care and transportation for critically ill and injured patients. Their doctors, nurses, paramedics, and pilots work with a team of dedicated support staff and community partners to save lives. STARS operates from bases in Winnipeg, Regina, Saskatoon, Calgary, Edmonton and Grande Prairie.